1. Price it right from day one
The biggest mistake sellers make is overpricing. A home priced correctly attracts the most buyers in the crucial first two weeks, often creating competition. Overpriced homes sit, go stale, and end up selling for less. RJ prices using real, recent Durham comparable sales — not wishful thinking.
2. Prepare and stage your home
First impressions sell homes. Declutter, deep clean, handle minor repairs, and let in light. Neutral, tidy spaces help buyers picture themselves living there. RJ advises on the highest-return improvements — and where not to waste your money.
3. Professional marketing matters
Most buyers find your home online, so quality photography, a compelling listing, and broad digital exposure are essential. RJ markets your home with professional photos, syndication across major portals, social promotion, and a sharp, keyword-rich listing that gets found.
4. Showings and open houses
Flexible showing access means more buyers through the door. RJ coordinates showings, gathers feedback, and hosts open houses where they make sense — keeping you informed at every step.
5. Review offers strategically
When offers arrive, price is only part of the picture — conditions, deposit, and closing date all matter. RJ reviews every offer with you, advises on counter-strategy, and negotiates firmly to protect your bottom line.
6. Close with confidence
Once you accept an offer, RJ and your lawyer manage conditions, paperwork and the path to closing. We stay on top of deadlines so your sale completes smoothly and you can move forward with peace of mind.